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The Write Rules for Email
An easy-to-use guide to style and clarity in electronic communications


Email has changed the pace of business forever.  We instantly build relationships with people we’ve never met.  Questions and responses fly through cyberspace in seconds, and provide a permanent record of information provided and decisions made.

Fully 61 percent of workers say a lack of e-mail responses is delaying business decisions. 

E-mail is no different than face-to-face interactions. People DO form an impression of who you are and how competent you are based on how you write and use e-mail.

Deane Eldredge developed this style guide workshop exclusively for modern business writers who use email as an important part of daily communication. It carries the knowledge and expertise of a former journalist, political speech writer, seminar writer and facilitator, who easily translates complicated rules from the Canadian Press, the AP Style Guide for journalists, and the MLA Style Guide for academics. 

Email requires that we do away with stuffy, Victorian forms of correspondence, and use a more conversational style of writing, that instantly conveys respect and credibility. 

Many people have convinced themselves that writing skills are either beyond them, or unnecessary, in the casual world of the internet. But the reality is if you’re going to make it in the business world, you have to know how to write well. In fact, few things can hurt a reputation more than a poorly written email or memo. Good writing skills are crucial to business success — they form a lasting impression for your reader, and should never be overlooked or taken for granted. 

Course Objectives:

  • The course encompasses all aspects of style, from basic (the new rules of punctuation and grammar), to complex (how to write an effective email message in just one screen).
  • Confirm the 13 Essential Requirements for every email
  • Focus on the primary job of the writer (to satisfy the Two Most Important Reader Needs)
  • Review the 10 Commandments for Clear, Concise Communication
  • Become skilled at removing the 10 Barriers to Clear, Concise Communication
  • Practice the 10 Write Rules for Clarity of Composition
  • Discover how a simple computer tool can measure the clarity of your messages, and give you an instant analysis of your writing.
  • Learn a simple process that will help you eliminate writer’s block.
  • Practice with before-and-after writing samples: lists of words to avoid; antiquated words and phrases; and the most common grammatical errors.
  • Understand the purpose of your writing and plan how to best get the message across.
  • And, above all, communicate with clarity and precision.