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Creative Conflict:
In a Team Environment

Innovate or fall behind.  The competitive imperative for virtually all businesses today is that simple. 

Responding to that command is difficult, however, because innovation takes place when different ideas, perceptions, and ways of processing and judging information collide. 

And it often requires collaboration among players who see the world differently.

As a result, conflict that should take place constructively among ideas all too often ends up taking place unproductively among people.  Disputes become personal, the creative process breaks down.

The manager or team leader successful at fostering innovation and creative problem solving, manages to allow different approaches to meet in a productive process that is often referred to as creative abrasion

This workshop, applicable at both the management and support staff level, will show you how to make creative conflict work for your team by illustrating that different people have different thinking styles upon which they base their behavior and decision-making.

If the person with the highest seniority, or the loudest voice, makes all the decisions, any organization will lose its creative edge.  More disastrously, the best and brightest employees will often leave this organization in search of more fertile ground.


  • Recognize the eight different thinking styles, and determine which you prefer are most comfortable working with in stressful and conflict situations.
  • Examine how your thinking style, and that of others, affects our behavior, actions, and decision-making.
  • Learn to design and function within a full spectrum of approaches, values, and perspectives in your organization.
  • Recognize that cognitively diverse people must respect other thinking styles.
  • Set ground rules for working together to discipline the creative process.
  • Depersonalize conflict and deal constructively with criticism.
  • Encourage innovation and examine what you do to promote or inhibit creative abrasion.
  • Develop the ability to loosen control to unleash creativity.
  • Manage the creative process.