Header Graphic
The Write Rules:  A Guide to Style and Clarity in Business Communications

An easy-to-use, authoritative guide to style and clarity in all business communications

More energy is wasted on worthless writing — both in creating it and reading it — than just about any other business activity.

Fortunately, good writing can be easy with this sensible and interactive workshop from a veteran professional writer.  Here at last is a style guide workshop developed exclusively for modern business writers. Because it carries the knowledge and expertise of Deane Eldredge, a former journalist, political speech writer, seminar writer and facilitator, it is sure to be an "instant authority" in the tradition of such classics as the AP Style Guide for journalists and the MLA Style Guide for academics. 

At the same time it does away with stuffy, archaic forms of correspondence, and introduces a more conversational style of writing. 

Deane projects the attitude that writing is easier than most people think, and quickly sets about proving that point. Facilitated in a refreshingly humorous style, this seminar makes anyone excited about picking up a pen or powering up their computers to write clear, concise English.

Many people have convinced themselves that writing skills are either beyond them, or unnecessary, in the casual world of the internet. But the reality is if you’re going to make it in the business world, you have to know how to write well. In fact, few things can hurt a reputation more than a poorly written letter, report, email or memo. Good writing skills are crucial to business success — they form a lasting impression for your reader, and should never be overlooked or taken for granted.

Course Objectives:

  • The course encompasses all aspects of style, from basic (such as the new rules of punctuation and grammar) to complex (such as how to write a proposal and how to format a procedures manual).
  • The Workshop is specifically designed to help the participant make informed judgments about the best mode of expression. 
  • It provides guidelines on the full range of business communications, formats, preferred usages, and other issues that frequently arise in the creation of memos, emails, reports, newsletters, and speeches.
  • There is a comprehensive section devoted entirely to Email including the 13 Essential Requirements 
  • Learn about frequently misused words and expressions; matching the right tone to the situation or person; and the correct writing styles for memos, letters, job descriptions, reports, and newsletters.
  • Confirm the 13 Essential Requirements for every email
  • Focus on the primary job of the writer (to satisfy the Two Most Important Reader Needs)
  • Review the 10 Commandments for Clear, Concise Communication
  • Become skilled at removing the 10 Barriers to Clear, Concise Communication
  • Practice the 10 Write Rules for Clarity of Composition
  • Discover how a simple computer tool can measure the clarity of your messages, and give you an instant analysis of your writing.
  • Learn a simple process that will help you eliminate writer’s block.
  • Practice with before-and-after writing samples, lists of words to avoid, antiquated words and phrases, and commonly misspelled words. 
  • Discover how to use the Flesch Reading Ease setting on your computer for an instant analysis of your writing.
  • Identify and focus your writing to gain maximum effect from each and every word.
  • Relearn the art of letter writing to appropriate and influential effect.
  • Understand the purpose of your writing and plan how to best get the message across.
  • Communicate with clarity and precision. 

Writing Clinic:

I often recommend that an additional date is booked for a follow-up Writing Clinic.  It reinforces the skills learned during the first session, and provides an opportunity for participants to consult on writing samples they have produced in the interim.